When non-marketer like me first listen to digital marketing, I thought it may be the new kind of marketing principles that we did not study yet or do not know yet. If you find similarities do not feel down like me. This was not our wrongdoing that we were thinking so that digital marketing is a new kind of marketing principle.

We can find tons of content, guideline, and rules of digital marketing which is created by non-marketer like you and me. And they all try to teach us “A street beggar should ask help by ridding an Elephant“

Well, it may certainly be workable on certain conditions but this will not fit for all. To choose the right guideline or content to follow we should learn at least basic marketing principles, differentiate tools, media, and channels of marketing.

Before starting those let’s take a look at the following words as per marketing principles;

Market - A set of actual people, potential buyer and seller

Market Place – A physical market, like a shopping mall.

MarketSpace – Online markets like; Amazon, Daraz, Alibaba, or Evaly.

Marketing- Creating Demand. 

Sales - Creating Demand. 

Marketing Management-Managing the demand is marketing management. 

Now again we must know the principles of marketing, those are;

• Product
• Price
• Promotion
• Place
• People
• Process
• Performance

Another P we can add Politics. This P add by my honorable marketing teacher Prof. Dr. Ridhwanul Haq from IBA, Dhaka University.

Now let’s talk about another foundation of marketing; consumer behavior–

The following write up is for academic purpose. This is not perfect either this is not trash, still, you will have something to get from this reading.

—– Pobitro, Admin of this blog.

To set marketing strategy for the digital ages we need to consider those 3 paradoxes; #1-online interaction versus offline interaction, #2-informed customer versus distracted customer, finally #3-negative advocacy and positive advocacy. When we talk about Marketing 4.0 we should think about combinations of online, offline interaction between companies and customers.

Co-creation, collaborative customer care is now hotter topic now in digital marketing. This topic comes across from AIDA (Awareness, Interest, Desire, action and act again concept. For doing so we may create human-centric brand attraction. Now a brand can create curiosity either hive which may develop through content marketing. Multi-channel turns to omnichannel marketing for brand commitment where is brand affinity represents engagement marketing.

From about discussion, we may draw the outline of a basic marketing plan for digital marketing. To get the best result in the digital marketing era we need to identify our customers (which may call niche products or service) than ever better now. Making them brand advocates by communicating choosing the right tools. Either those are Facebook ads or google display network ads. And customers engagement can be monitored through google analytics, Facebook pixel, Alexa reports on internet consumer behavior.

As today’s market is two-way marketing we need to supper reachable from any developed or developing social media. Apart from known social networks like; Facebook, LinkedIn, Google, youtube, Pinterest our customers hang around Dribbble.

Bottom line theory; to cut the cost and increase the revenue no longer exists now a day. Brand value and organization profit now start counting how much the brand connected to its consumers. Storytelling, social awareness either solving a problem using brand now a much more profit-making venture for each successful company.

Finally, the brand or company which now operates; anywhere, anytime, and any device will be more successful in this digital marketing race.

Check out Digital Transformation Statistics Video from Erik Qualman