Category Archives: পড়াশুনা (Study)

বিভিন্ন বিষয়াদির উপর পড়াশুনা ও মন্তব্য

Race to Digital Marketing but where to start…

The following write up is for academic purpose. This is not perfect either this is not trash, still, you will have something to get from this reading.

—– Pobitro, Admin of this blog.

To set marketing strategy for the digital ages we need to consider those 3 paradoxes; #1-online interaction versus offline interaction, #2-informed customer versus distracted customer, finally #3-negative advocacy and positive advocacy. When we talk about Marketing 4.0 we should think about combinations of online, offline interaction between companies and customers.

Co-creation, collaborative customer care is now hotter topic now in digital marketing. This topic comes across from AIDA (Awareness, Interest, Desire, action and act again concept. For doing so we may create human-centric brand attraction. Now a brand can create curiosity either hive which may develop through content marketing. Multi-channel turns to omnichannel marketing for brand commitment where is brand affinity represents engagement marketing.

From about discussion, we may draw the outline of a basic marketing plan for digital marketing. To get the best result in the digital marketing era we need to identify our customers (which may call niche products or service) than ever better now. Making them brand advocates by communicating choosing the right tools. Either those are Facebook ads or google display network ads. And customers engagement can be monitored through google analytics, Facebook pixel, Alexa reports on internet consumer behavior.

As today’s market is two-way marketing we need to supper reachable from any developed or developing social media. Apart from known social networks like; Facebook, LinkedIn, Google, youtube, Pinterest our customers hang around Dribbble.

Bottom line theory; to cut the cost and increase the revenue no longer exists now a day. Brand value and organization profit now start counting how much the brand connected to its consumers. Storytelling, social awareness either solving a problem using brand now a much more profit-making venture for each successful company.

Finally, the brand or company which now operates; anywhere, anytime, and any device will be more successful in this digital marketing race.

Check out Digital Transformation Statistics Video from Erik Qualman

 

https://www.youtube.com/embed/6k_G_h41ZaQ

Why Effective Business Communication Is Important?

I have taken some class notes when I was attending the Business Communication class session 1 (BC1). This class was conducted by Professor Mr. Mohammad Saif Noman Khan from the Institute of Business Administration, Dhaka University.

Those classes for ACMP 4.0 (Advanced Certificate for Management Professionals, 4.0 stands for 4th Industry revolution). I will have several blog writing for my own study and your comments about my study as well.

This blog just depends on business communication class notes there are lots of things you have to learn about business communication. It is just a start. To read more if you like please follow the topic for another blog post.

Please do not hesitate to make me correct and request to add more information for the following;

How important is technical skill for success?

Try guessing your answer before read the answer.

Our financial success depends 85% on our personality (habits, mindset, etc. Ability to manage other people, communication, negation, and leadership skills) Only 15% depends on technical skills.

For answering that question I have told 10% along with some other students. Some students said 50%. Our class teacher Mr. Noman told me about this. There is no answer such answer as 50% because this is a biased answer.

Mr. Noman (Our class teacher) define Today as the followings;

T- This is an

O- Opportunity to

Do- Do

A -work, better than     

Y- Yesterday

Why do I communicate?

                Because I want something.

 

We have to take calculative risks. There is saying No Risk No Gain.

What is communication?

  • Has a goal.
  • Always has a purpose.
  • Is just a tool!

To make successful communication;

  • We have to follow; KISS (Keep it short and simple)
  • We have to remember always that the other person to whom we want to communicate; may be busier than us.
  • For a long written topic we have to follow the rule of 4 lines. That is no paragraph should be more than 4 lines.
  • Assess the audience.
  • Avoid acronyms with caution when outside.
  • Avoid Technical words when audience from outside
  • serve the goal.

 

“The Rules to Break” – A book Review

Are the rules meant to break? Buddies; Be careful! I’m not asking about all of the rules meant to break. To identify what exact rules to break you should have to read the book “The Rules to Break” by Richard Templar.

Richard Templar

The author writes about 100 rules to break in this book. I have just gone through only 6 rules to break and I have already been impressed by his strong storytelling capabilities. Just only following words push me to write this book review;

“The world is against you”

“Listen, we all get good breaks and bad breaks. People treat us badly or we get lucky and they spoil us. We all have great teachers, rubbish friends, tricky mums or dads, difficult siblings, supportive adults when we’re growing up… a whole mishmash of influences. “

But in the end, it’s we (you/I), who should take responsibility for all outcomes of our work and activities.

Here is the rule he concludes for this chapter # 6 and rule # 6

You’re responsible for your own life.

I will write on this book more in some days when it’s finished by me. Till then happy reading and please let me know how you found this book so far and what are the important topics to you. Thank you. Cheers! Happy Reading.

“Good to Great” a great writing by “Jim Collins”

Good to Great”- this book was written by Jim Collins. This is one of the best business books so far I am still reading. When I am going through pages by page I wonder if I could remember those all! But it’s just not simple. So I have made a decision I will write some quotes and special words from this book on words and keep it for me in future.  And obviously, his great outcome should not be forgotten and I must share it with each of them; whom I really love to see to be successful in their life.

In chapter # 3 he explained those;

How to be Rigorous?

Practical Discipline # 1: When in doubt, don’t hire-keep looking.

Quote: “Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products. It is one thing above all others; the ability to get and keep enough the right people.”

Practical Discipline # 2: When you know you need to make a people change, act.

The Answer he concluded; “First, if it were a hiring decision (rather than a “should this person get off the bus?” decision), would you hire the person again? Second, if the person came to tell you that he or she is leaving to pursue an exciting new opportunity, would you feel terribly disappointed or secretly relieved?

Practical Discipline # 3: Put your best people on your biggest opportunity not your biggest problems. 

James C. Collins (Jim Collins)

There is an important corollary to this discipline. When you decide to sell off your problems, don’t sell off your best people. This is one of those little secrets of change. If you create a place where the best people always have a seat on the bus, they’re more likely to support changes in direction.

The key point of this chapter is not just the idea of getting the right people on the team on the team. The key point is that the “who” question comes before “what” decisions- before vision, before strategy, before organization structure, before tactics. First who, then what – as a rigorous discipline, consistently applied.

[I will back again to this topic and this will continue to beyond and infinity] 

Glimpse of Probability

Probability or Chance:

Probability of chance is a common term used in day-to-day life. For example, we generally say, ‘it may rain today. This statement has a certain uncertainty.

Probability is quantitative measure of the chance of occurrence of a particular event.

Experiment

An experiment is an operation which can produce well-defined outcomes.

Random Experiment

If all the possible outcomes of an experiment are known but the exact output cannot be predicted in advance, that experiment is called a random experiment.

Examples;

Tossing of a fair coin

When we toss a coin, the outcome will be either Head (H) or Tail (T)

Throwing an unbiased die

Die is a small cube used in games. It has six faces and each of the six faces shows a different number of dots from 1 to 6. Plural of die is dice.

When a die is thrown or rolled, the outcome is the number that appears on its upper face and it is a random integer from one to six, each value being equally likely.

Taking a ball randomly from a bag containing balls of different colors.

Sample Space

Sample Space is the set of all possible outcomes of an experiment. It is denoted by S.

Examples

When a coin is tossed, S = {H, T} where H = Head and T = Tail

When a dice is thrown, S = {1, 2 , 3, 4, 5, 6}

When two coins are tossed, S = {HH, HT, TH, TT} where H = Head and T = Tail

Event

Any subset of a Sample Space is an event. Events are generally denoted by capital letters A, B, C, D etc.

Examples

When a coin is tossed, outcome of getting head or tail is an event

When a die is rolled, outcome of getting 1 or 2 or 3 or 4 or 5 or 6 is an event

Equally Likely Events

Events are said to be equally likely if there is no preference for a particular event over the other.

Examples

When a coin is tossed, Head (H) or Tail is equally likely to occur.

When a dice is thrown, all the six faces (1, 2, 3, 4, 5, 6) are equally likely to occur.

Mutually Exclusive Events

Two or more than two events are said to be mutually exclusive if the occurrence of one of the events excludes the occurrence of the other

This can be better illustrated with the following examples

When a coin is tossed, we get either Head or Tail. Head and Tail cannot come simultaneously. Hence occurrence of Head and Tail are mutually exclusive events.

When a die is rolled, we get 1 or 2 or 3 or 4 or 5 or 6. All these faces cannot come simultaneously. Hence occurrences of particular faces when rolling a die are mutually exclusive events.

Note : If A and B are mutually exclusive events, A ∩ B = ϕ where ϕ represents empty set.

Consider a die is thrown and A be the event of getting 2 or 4 or 6 and B be the event of getting 4 or 5 or 6. Then

A = {2, 4, 6} and B = {4, 5, 6}

Here A ∩ B ≠ϕ. Hence A and B are not mutually exclusive events.

 Independent Events

Events can be said to be independent if the occurrence or non-occurrence of one event does not influence the occurrence or non-occurrence of the other.

Example : When a coin is tossed twice, the event of getting Tail(T) in the first toss and the event of getting Tail(T) in the second toss are independent events. This is because the occurrence of getting Tail(T) in any toss does not influence the occurrence of getting Tail(T) in the other toss.

Simple Events

In the case of simple events, we take the probability of occurrence of single events.

Examples

Probability of getting a Head (H) when a coin is tossed

Probability of getting 1 when a die is thrown

Compound Events

In the case of compound events, we take the probability of joint occurrence of two or more events.

Examples

When two coins are tossed, probability of getting a Head (H) in the first toss and getting a Tail (T) in the second toss.

Exhaustive Events

Exhaustive Event is the total number of all possible outcomes of an experiment.

Examples

When a coin is tossed, we get either Head or Tail. Hence there are 2 exhaustive events.

When two coins are tossed, the possible outcomes are (H, H), (H, T), (T, H), (T, T). Hence there are 4 (=22) exhaustive events.

When a dice is thrown, we get 1 or 2 or 3 or 4 or 5 or 6. Hence there are 6 exhaustive events.

 Algebra of Events

Let A and B are two events with sample space S. Then

A ∪ B is the event that either A or B or Both occur. (i.e., at least one of A or B occurs)

A ∩ B is the event that both A and B occur

A¯ is the event that A does not occur

A¯ ∩ B¯ is the event that none of A and B occurs

Example : Consider a die is thrown , A be the event of getting 2 or 4 or 6 and B be the event of getting 4 or 5 or 6. Then

A = {2, 4, 6} and B = {4, 5, 6}

A ∪ B = {2, 4, 5, 6}

A ∩ B = {4, 6}

A¯ = {1, 3, 5}

B¯ = {1, 2, 3}

A¯∩B¯ = {1,3}

Probability of an Event

Let E be an event and S be the sample space. Then probability of the event E can be defined as

P(E)= n(E)/n(S)

where P(E) = Probability of the event E, n(E) = number of ways in which the event can occur and n(S) = Total number of outcomes possible.