When non-marketer like me first listen to digital marketing, I thought it may be the new kind of marketing principles that we did not study yet or do not know yet. If you find similarities do not feel down like me. This was not our wrongdoing that we were thinking so that digital marketing is a new kind of marketing principle.
We can find tons of content, guideline, and rules of digital marketing which is created by non-marketer like you and me. And they all try to teach us “A street beggar should ask help by ridding an Elephant“
Well, it may certainly be workable on certain conditions but this will not fit for all. To choose the right guideline or content to follow we should learn at least basic marketing principles, differentiate tools, media, and channels of marketing.
Before starting those let’s take a look at the following words as per marketing principles;
Market - A set of actual people, potential buyer and seller
Market Place – A physical market, like a shopping mall.
MarketSpace – Online markets like; Amazon, Daraz, Alibaba, or Evaly.
Marketing- Creating Demand.
Sales - Creating Demand.
Marketing Management-Managing the demand is marketing management.
Now again we must know the principles of marketing, those are;
- Product
- Price
- Promotion
- Place
- People
- Process
- Performance
Another P we can add Politics. This P add by my honorable marketing teacher Prof. Dr. Ridhwanul Haq from IBA, Dhaka University.
Now let’s talk about another foundation of marketing; consumer behavior–
- Cultural Factors
- Social Factors
- Personal Factors.
To be continued……
