“Greatness, it turns out, is largely a matter of conscious choice.”- Jim Collins ( “Good to Great” page; 11)

“You can accomplish anything in life, provided that you do not mind who gets the credit.” Harry S. Truman.

On pages 10 to 11, there are some points that remark good to great a summary. Please go through of those.

“Good is the enemy of great.”

This phrase highlights one of the key insights from the research: that many companies are satisfied with being just “good,” and never strive to become “great.” Collins argues that companies must set their sights higher and constantly strive for greatness if they want to achieve truly outstanding results.

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”

This line emphasizes the idea that companies must take a deliberate and disciplined approach if they want to achieve greatness. It suggests that companies cannot simply wait for greatness to happen, but must actively work to create the conditions for success.

Both of these quotes have become widely quoted and referenced, and have helped to cement the book’s reputation as a must-read for anyone interested in business and leadership.