Tag Archives: Marketing

অন্যান্য (Others), প্রযুক্তি (Technology)

What is digital marketing?

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Digital marketing is the practice of reaching consumers online through digital channels with the aim of turning them into customers.

Digital marketing refers to promoting products, services, or brands using digital channels and technologies. It encompasses a wide range of online strategies and tactics aimed at reaching and engaging with target audiences through various digital platforms. The primary goal of digital marketing is to connect with potential customers, build brand awareness, drive traffic, and ultimately, generate leads or sales.

Some common components of digital marketing include:

Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results makes it more likely for users to find your offerings when searching for relevant keywords.

Content Marketing: Creating and distributing valuable, relevant, consistent content to attract and retain a specific target audience. This can include blog posts, articles, videos, infographics, and more.

Social Media Marketing: Utilizing social media platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with your audience, share content, and promote your products or services.

Email Marketing: Sending targeted emails to a list of subscribers to nurture relationships, share updates, and promote special offers.

Pay-Per-Click Advertising (PPC): Running ads on search engines (like Google Ads) and social media platforms (like Facebook Ads) where you pay each time a user clicks on your ad.

Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote your products or services and earn a commission for each sale they generate.

Influencer Marketing: Collaborating with individuals who have a significant online following (influencers) to promote your brand or products to their audience.

Online Public Relations (PR): Managing your brand’s online reputation, responding to customer feedback, and engaging with the online community.

Analytics and Data Analysis: Collecting and analysing data from various digital marketing efforts to understand their effectiveness and make informed decisions for optimization.

Marketing Automation: Using tools and software to automate repetitive marketing tasks, such as sending emails, scheduling social media posts, and managing customer interactions.

Digital marketing allows businesses to reach a global audience, target specific demographics, measure the success of campaigns in real time, and adjust strategies based on data-driven insights. It has become a crucial aspect of modern marketing due to the increasing reliance on digital technologies and the internet in people’s everyday lives.

পড়াশুনা (Study)

Growth hacking – A marketing term for business

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From the beginning of this pandemic, I had the opportunity to have several self-development courses. I have done 3 consecutive courses from IBA, Dhaka University, 4 of them from Coursera, and 1 of them from an individual trainer from Bangladesh.

However today I will write about the hot topic called “Growth Hacking” a marketing term for business. Actually not only for the business it may equally important for the individual who wants to build their network to infinity.

I have learned about growth hacking at end of 2017 when I was reading a case study of Airbnb the largest hotel company that does not have any hotel at all! The blog was written by Andrew Chen titled; Growth Hacker is the new VP Marketing. Later on from my trainer about growth hacking and getting more and more interest in it.

You may know him because here in Bangladesh he is shining by his own works, showing the light of hope for youth. He always shows the path with the dream, hope for the youth and struggling entrepreneurs, and so on. I am about to talk about Munir Hasan Sir and his growth hacking email course. That means you will receive a couple of emails about growth hacking during this course and you may ask some questions to your classmates and as well as your instructor Munir sir.

ই-মেইলে গ্রোথ হ্যাকিং মার্কেটিং-এর কোর্স

https://www.munirhasan.com/courses/ghm_email/ email course growth hacking

To enroll in this course you may click on the above Bangla text. Now you might be thinking about why I should enroll in this course. Well, there are several reasons you may find on the internet or Facebook groups. But from my point of view following were the my analysis for your thinking;

  • You may new to this concept. Rather lost in misleading information you will have some uniform thoughts about Growth hacking?
  • Time! the precious assets. To save it you may enroll. Because the instructor made it as compact and as understandable for you, even for nonmarketers like me.
  • Storytelling! wow, I really love to hear stories as much I can from Munir sir. Because he has the capability to tell the story as enjoyable as you expect even its goes beyond your imagination.
  • Selection of right examples. For understanding growth hacking do not go for all examples you will have in google. You have to read and spend on the right ones which are more reasonable with our culture and country. That makes it easy for this course.
  • Learning about the new horizon. Even I was engaged in several marketing courses from reputed universities I still feel there might be new things for me to learn. And yes! Munir sir did fulfill my expectation by showing us a new horizon of marketing.
  • Resources, contents, and networking. During the course, you may have got the right resources for growth hacking and content and most importantly networking with your peers. That is the uncountable value you may have from this course.

There may others thousands of reasons in my mind but just right now I can point out those. Lastly, I can say if I had those training in early 2012 or 2013 I would have a better position in business right now. However, I am lucky that I got his companion and instruction. I am sure someday I would be reached my destination and tell him “Sir” you helped me to reach me here. Till then I wish all good for him and his activities.

Sir, keep open your shops forever so that we may visit those again and again, in failure or in success. Thank you Munir Sir.

Pobitro
পড়াশুনা (Study)

Is Digital Marketing out of Marketing Principles?

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When non-marketer like me first listen to digital marketing, I thought it may be the new kind of marketing principles that we did not study yet or do not know yet. If you find similarities do not feel down like me. This was not our wrongdoing that we were thinking so that digital marketing is a new kind of marketing principle.

We can find tons of content, guideline, and rules of digital marketing which is created by non-marketer like you and me. And they all try to teach us “A street beggar should ask help by ridding an Elephant“

Well, it may certainly be workable on certain conditions but this will not fit for all. To choose the right guideline or content to follow we should learn at least basic marketing principles, differentiate tools, media, and channels of marketing.

Before starting those let’s take a look at the following words as per marketing principles;

Market - A set of actual people, potential buyer and seller

Market Place – A physical market, like a shopping mall.

MarketSpace – Online markets like; Amazon, Daraz, Alibaba, or Evaly.

Marketing- Creating Demand. 

Sales - Creating Demand. 
Marketing Management-Managing the demand is marketing management.

Now again we must know the principles of marketing, those are;

  • Product
  • Price
  • Promotion
  • Place
  • People
  • Process
  • Performance

Another P we can add Politics. This P add by my honorable marketing teacher Prof. Dr. Ridhwanul Haq from IBA, Dhaka University.

Now let’s talk about another foundation of marketing; consumer behavior–

  • Cultural Factors
  • Social Factors
  • Personal Factors.

To be continued……

 

পড়াশুনা (Study)

Race to Digital Marketing but where to start…

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The following write up is for academic purpose. This is not perfect either this is not trash, still, you will have something to get from this reading.

—– Pobitro, Admin of this blog.

To set marketing strategy for the digital ages we need to consider those 3 paradoxes; #1-online interaction versus offline interaction, #2-informed customer versus distracted customer, finally #3-negative advocacy and positive advocacy. When we talk about Marketing 4.0 we should think about combinations of online, offline interaction between companies and customers.

Co-creation, collaborative customer care is now hotter topic now in digital marketing. This topic comes across from AIDA (Awareness, Interest, Desire, action and act again concept. For doing so we may create human-centric brand attraction. Now a brand can create curiosity either hive which may develop through content marketing. Multi-channel turns to omnichannel marketing for brand commitment where is brand affinity represents engagement marketing.

From about discussion, we may draw the outline of a basic marketing plan for digital marketing. To get the best result in the digital marketing era we need to identify our customers (which may call niche products or service) than ever better now. Making them brand advocates by communicating choosing the right tools. Either those are Facebook ads or google display network ads. And customers engagement can be monitored through google analytics, Facebook pixel, Alexa reports on internet consumer behavior.

As today’s market is two-way marketing we need to supper reachable from any developed or developing social media. Apart from known social networks like; Facebook, LinkedIn, Google, youtube, Pinterest our customers hang around Dribbble.

Bottom line theory; to cut the cost and increase the revenue no longer exists now a day. Brand value and organization profit now start counting how much the brand connected to its consumers. Storytelling, social awareness either solving a problem using brand now a much more profit-making venture for each successful company.

Finally, the brand or company which now operates; anywhere, anytime, and any device will be more successful in this digital marketing race.

Check out Digital Transformation Statistics Video from Erik Qualman

 

https://www.youtube.com/embed/6k_G_h41ZaQ